The EasyDrive™ Platinum Card
Three direct-mail programs that put real subprime shoppers in front of your sales team — triggers and credit-score increases matched to actual bureau files, bankruptcies pulled from court records.
The EasyDrive™ Platinum Card Subprime Trifecta
helps you make the most of your subprime leads.
The Trigger Program
Our #1 Program
We find your subprime shoppers every day — matched to real 450-619 credit pulls.
Every day, we pull the real subprime shoppers in your market — 450 to 619 credit, all three bureaus including Experian — and mail them the EasyDrive Platinum Card. Each card carries a unique number tied to that customer, so every response is a real, trackable shopper.
They shopped somewhere else first
Most of these shoppers already visited a dealership that couldn’t get them bought. They assume every store will tell them the same thing. Your store, with the right lenders and the right process, proves them wrong.
Your team works leads that can close
Every lead comes with the credit tier attached. Your sales team knows the deal can get bought before they pick up the phone. That’s why our clients close 20 to 30 percent of these leads.
The Bankruptcy Program
Fresh-filed Chapter 7s, fresh-discharged 7s and 13s — pulled from court records, mailed fast.
Bankruptcy filers are some of the best subprime buyers in the business — and plenty of lenders will finance them the day after they file a Chapter 7. We pull fresh filings and fresh discharges from bankruptcy court records and mail them the EasyDrive Platinum Card while they’re still shopping.
No credit file needed. The court record tells us who they are and where they are. Your team gets a buyer with a clean slate and lenders ready to fund them.
Buyers with a clean slate
Bankruptcy filers are starting over — and they’re motivated. Plenty of lenders finance them the day after a Chapter 7 filing. Your store gets first shot at buyers everyone else ignores.
We do the marketing, you sell cars
We pull the data, print the pieces, and mail them. Your team spends its time working leads and delivering vehicles — not stuffing envelopes.
Leads your team can close
Every lead comes from a real court filing — a buyer with a clean slate and lenders ready to fund them. That’s why bankruptcy buyers close at rates internet leads can’t touch.
The Increased Credit Score Program
Shoppers whose scores just jumped into buying range
The easiest subprime buyers to finance are the ones whose credit just got better. We track consumers with significant score increases over the last 12 months and mail them the EasyDrive Platinum Card while they’re thinking about what that new score can buy.
There are three types of subprime consumers
- Those with increasing credit scores
- Those with decreasing credit scores
- Those with stagnant credit scores
We Target Increasing Credit Scores
This program identifies and targets subprime consumers that have experienced a significant increase in their credit score in the last 12 months. And, it’s available in 4 segments.
Segmented Leads
Consumers with a 100+ point increase
Consumers with a 75 to 99 point increase
Consumers with a 50 to 74 point increase
Consumers with a 25 to 49 point increase
EasyDrive™ Platinum Card
All programs include our exclusive EasyDrive™ Platinum Card custom embossed with the consumer’s name, the consumer’s unique card number, and a toll-free number that is exclusive to your dealership.
And we make sure your offer gets opened by consumers by using our Peek-A-Boo Double Window Envelope. The consumer can see that there is a card in the envelope that is embossed with their name!
We don’t just help you generate leads!
Our programs include features that help you convert the leads generated into sales!
Live Call Center to Answer Your Prospect's Calls
Our live call center handles your calls 24/7/365! We never miss a call even when you are not open!
We Live Transfer Calls to You
Once our agents gather required contact information, we transfer the call directly to your dealership. This exclusive system greatly increases contact rates and if you don’t contact them, you can’t sell them!
More than Direct Mail. Our programs include email too!
Every program includes both direct mail and email using our multi-channel system. You must do both in today’s world to have a complete marketing program!
We Make Sure Your Message Gets Delivered Quickly!
Subprime Marketing Group only uses First Class Presort Mail. First Class Presort Mail is delivered anywhere in the country within three days. Emails are delivered the same day!
We Follow Up with Every Lead Generated
Lead follow-up is the key to selling more vehicles. That’s why we’ve developed the exclusive EasyDrive™ Lead Follow-Up System that includes 10 emails and a greeting card mailed to every lead generated.
Training by the Best in the Business!
Contact Us Now
Subprime Marketing Group
855-712-6289
168 James Street, Suite A
Holland, Michigan 49424