Stop buying internet leads. Start mailing people who can actually buy a car.
Our EasyDrive Trigger program mails your market to real subprime shoppers — matched to actual 450-619 credit pulls from all three bureaus, including Experian. Not clicks. Not form-fills from people with 720 scores. Shoppers.
START SELLING MORE VEHICLES TO SUBPRIME CONSUMERS TODAY!
Subprime Automotive Marketing That Works!
Our Brands Get Response from Subprime Consumers
We Help You Sell Vehicles!
EasyDrive™ Platinum Card includes features that help you convert subprime leads generated into sales!
Prequalify Every Customer Fast
Know Before You Go™ is an innovative credit prescreening platform created by an auto dealer for auto dealers.
Tom Schneider, dealer: “5 deals from our first 12 leads.”
Don Bulluck Chevrolet, Rocky Mount NC: one store turned
a $4,100 mailing into $22,000+ in gross profit. That’s what
happens when the leads match the lenders.
The problem with internet leads
Internet leads are not matched to credit bureau criteria. Your team calls 100 leads and 80 of them can’t get bought. Then everybody blames “bad leads.”
Our trigger leads are pulled against real credit files — 450 to 619, all three bureaus. When the phone rings, the customer standing behind it can actually get financed. That’s the whole difference.
Denny Long created the direct-mail programs Subprime Marketing Group sells. Thirty-five years in automotive credit marketing. He works with one kind of store: dealerships that want the subprime business everyone else leaves on the table.
“There’s lots of gross profit to be made in subprime, but you need the right lenders, the right inventory, and the knowledge to know which lender to use and which vehicle to put the customer into.”
Three programs, one card
The EasyDrive Platinum Card comes in three programs. Triggers are the core — direct mail to real subprime shoppers matched to 450-619 credit pulls, $3.99 per piece. Bankruptcy reaches fresh-filed Chapter 7s, fresh-discharged 7s and 13s — and plenty of lenders will finance them the day after they file. Increased Credit Score reaches shoppers whose scores just jumped into buying range.
How it works: we map your market with a free Subprime Market Analysis, we mail the cards to the shoppers we found, and customers activate by phone, web, or QR code. You get the lead with the credit info attached — ready to work.
Know Before You Go™
Soft-pull credit screening for your store. Know the score before you ever pull the bureau — no hard inquiry, no wasted pull, no surprises at the desk.
Contact Us Now
Subprime Marketing Group
855-712-6289
168 James Street, Suite A
Holland, Michigan 49424