The EasyDrive™ Platinum Card Subprime Trifecta
helps you make the most of your subprime leads.
The EasyDrive™ Platinum Card Subprime Trifecta
helps you make the most of your subprime leads.
Daily Subprime Trigger Program
Our #1 Program
We are able to target subprime consumers that are in the market today.
Many of these consumers made their first stop at a dealership that was not equipped to help subprime consumers. Our Daily Active Subprime Shoppers program will redirect these consumers to your dealership!
Subprime consumers visit dealerships not equipped for their business
When that dealership informs these consumers that they have bad credit and cannot be helped, the consumer assumes they will hear the same thing from every other dealership in town.
Our Daily Subprime Trigger program redirects these consumers to your dealership!
The Special Finance Department at Your Dealership uses our tools to help these consumers get the vehicle and financing they need.
Weekly Fresh Bankruptcy Program
Best Leads in the Business
OUR EXCLUSIVE EasyDrive™ PLATINUM CARD PACKAGE IS THE MOST EFFECTIVE BANKRUPTCY PROGRAM AVAILABLE!
Consumers that have recently filed for a Chapter 7 Bankruptcy or discharged from a Chapter 7 or Chapter 13 Bankruptcy are the centerpiece of most subprime finance departments. We have spent over 30 years developing the best program to help those department sell more vehicles to these consumers.
High Return on Investment
Many of our clients see ten times plus return on their marketing investment! When was the last time you made ten times your money on a marketing program?
Save Money and Time
Many other programs make you do all the work. We think your time should be spent selling cars. We do all the marketing for you!
Convert More Leads and Customers!
You don’t want to waste your time working bad leads. Many of our clients deliver vehicles to more than 25 percent of our leads
Increased Credit Score Program
THE SUBPRIME MARKETING PROGRAM YOU HAVE BEEN WAITING FOR
The best and easiest to finance subprime consumers are those with increasing credit scores and we have the best program to target those consumers!
Our clients are seeing closing rates of up to 33% and gross profit increases of up to 50%!
There are three types of subprime consumers
- Those with increasing credit scores
- Those with decreasing credit scores
- Those with stagnant credit scores
We Target Increasing Credit Scores
This program identifies and targets subprime consumers that have experienced a significant increase in their credit score in the last 12 months. And, it’s available in 4 segments.
Segmented Leads
Consumers with a 100+ point increase
Consumers with a 75 to 99 point increase
Consumers with a 50 to 74 point increase
Consumers with a 25 to 49 point increase
EasyDrive™ Platinum Card
All programs include our exclusive EasyDrive™ Platinum Card custom embossed with the consumer’s name, the consumer’s unique card number, and a toll-free number that is exclusive to your dealership.
And we make sure your offer gets opened by consumers by using our Peek-A-Boo Double Window Envelope. The consumer can see that there is a card in the envelope that is embossed with their name!
We don’t just help you generate leads!
Our programs include features that help you convert the leads generated into sales!

Live Call Center to Answer Your Prospect's Calls
Our live call center handles your calls 24/7/365! We never miss a call even when you are not open!

We Live Transfer Calls to You
Once our agents gather required contact information, we transfer the call directly to your dealership. This exclusive system greatly increases contact rates and if you don’t contact them, you can’t sell them!

More than Direct Mail. Our programs include email too!
Every program includes both direct mail and email using our multi-channel system. You must do both in today’s world to have a complete marketing program!

We Make Sure Your Message Gets Delivered Quickly!
Subprime Marketing Group only uses First Class Presort Mail. First Class Presort Mail is delivered anywhere in the country within three days. Emails are delivered the same day!

We Follow Up with Every Lead Generated
Lead follow-up is the key to selling more vehicles. That’s why we’ve developed the exclusive EasyDrive™ Lead Follow-Up System that includes 10 emails and a greeting card mailed to every lead generated.

Training by the Best in the Business!
Contact Us Now
Subprime Marketing Group
855-712-6289
168 James Street, Suite A
Holland, Michigan 49424
