WE HELP YOU SELL MORE CARS TO SUBPRIME CONSUMERS
THIS IS THE BEST DATA-DRIVEN, TARGETED CREDIT MAIL PROGRAM AVAILABLE!
The EasyDrive™ Platinum Card automotive credit program targets subprime consumers using unique criteria. We help you get in front of those consumers who have a higher probability of being financed by your subprime finance sources.
We mail the customer a letter by First Class mail, not third class like our competitors. Our personally embossed plastic card with the “peek-a-boo” window and invitation letter creates a high opening rate.
In each credit mail piece, we use two different “calls to action.” Each direct consumer marketing piece provides an 800 number backed by a live call center, as well as our web response site. This direct mail marketing tactic results in a response rate that is typically two to 10 times the national average.
By responding to the offer in the credit mail piece, this customer has shown the “intent” to buy a car, unlike the internet lead that wants to refinance their car or get a loan to purchase a vehicle from another dealership or individual. The phone numbers always work, because the customers call us.
Our credit mail programs work well with the top lenders. Here is a list of ones you may want to consider.
1st Investors Financial Services
AFS Acceptance LLC
Autotrakk (Subprime Leasing)
Capital One Auto Finance
CAR Financial Services, Inc.
Credit Acceptance Corp. (CAC)
Gateway Financial Solutions
MUSA (Subprime Leasing)
Prestige Financial Services
Santander Consumer USA
Southern Auto Finance
United Acceptance Inc
United Auto Credit
According to recent statistics, 21 percent of consumers have subprime credit. For many, it hasn’t been so bad that they’ve had to file bankruptcy, but knowing that they have less than perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you need to reach out to them directly.