WE HELP YOU SELL MORE CARS TO SUBPRIME CONSUMERS
Subprime consumers make up a small but profitable portion of the in-the-market automotive shopper. According to recent FICO statistics, only 21.9 percent of the population had a credit score between 300 and 599. Only 3 percent of the population will buy a vehicle in a typical month. If only 21.9 percent of those people are subprime consumers, then just 0.66 percent of the entire population are subprime buyers ready to buy a car during any given month. This means that 99.34 percent of a dealership’s money spent on mass advertising is WASTED if you’re using mass media to target subprime consumers!
The envelope we send has two windows. On the left is the normal window where the name and address show through for postal delivery. On the right is the powerful Peek-A-Boo Window. This window shows the consumer their name embossed on the enclosed EasyDrive™ Platinum Card
Our Daily Subprime Trigger Program include an outbound call made professionally and in a timely manner. We own and manage our own call center for just this reason. We know the metrics that create success, and we watch them closely to help you sell more vehicles.
For those who prefer to activate their EasyDrive™ Platinum Card online, we make the process extraordinarily simple and mobile friendly.