There are many ways to measure the quality of your subprime leads, but the bottom line is the bottom line. What percentage of your leads are you converting to sales? Buying cheap leads that don't convert is a major waste of your time! Most subprime leads have an average closing ratio of just 2% to 3%. That means you need to work 100 leads to sell 2 or 3 vehicles. That's crazy! There is a better way!
The average closing ratio on quality leads is 20% to 30%! That means that you need to put in one-tenth of the effort to close deals! It's hard to hire and keep good employees in today's world. Why would you waste the time of your valuable employees by using cheap leads? And, the reality is, you get what you pay for! Cheap leads may seem inexpensive up front, but your cost per sale in the end is more than it would be if you are purchasing quality leads.
If you want quality leads for your employees, you are in the right place!
Our Daily Active Subprime Shoppers Program (Triggers) delivers the best subprime leads available for auto dealerships. Check out the video here to see how they work. Here are some examples of the great results this program delivers.
Please keep in mind that even the best subprime leads for auto dealerships do not sell themselves! Every one of these success stories was created because each of these dealerships has a great team of employees that work the leads. They all went through our training class (included at no extra charge) and follow the steps to delivering more vehicles.
Are You Ready to Sell More Vehicles to Subprime Consumers?
Dealership employee analyzing the best subprime leads for auto dealerships